Duy Phong VuGlobal Design Director De´Longhi Braun Household Duy Phong Vu is a master in the language of design. He is the voice behind the clear lines that define the Braun brand. Bringing fluency to the functionality of Braun Household appliances. Creating aesthetics that are timeless and taking the time to engage in dialogue with consumers throughout Europe, Asia or America. He brings this global audience intuitive understanding, while inspiring appreciation and love for Braun products.
Phong was born in Vietnam. In Germany, he trained in Hessen as an automobile model builder and finished at the top of his class. He majored in Industrial Design in Darmstadt, completing his studies with excellent results and a degree under the guidance of Braun’s Design Director Peter Schneider. Phong subsequently launched a successful career designing for brands such as Oral-B, P&G, Gillette, Pfaff Industrial, Brita, Wella Professional, Sanofi and Braun.
Phong can look back on 18 years of successfully applying his creative spirit to drive Braun Household’s success story. Together with his design team, this is a story that he continues to write in his position as Global Design Director, which he holds since 2013. He is responsible for meeting the very diverse requirements of a wide variety of user groups, fulfilling their product application requests, satisfying user expectations and interpreting their individual sense of style into an inspirational brand language – a challenge that the 45-year old, also guest professor to Master Design students at Shanghai’s Donghua University, embraces with enthusiasm.
Phong and his team have already reaped more than one hundred international design awards: these include the prestigious Good Design Award, iF Design Award, Red Dot Award and the German Design Award, along with being selected as Design Team of the Year 2016 by Plus X. In 2018, Duy Phong Vu joined the panel of experts of the BraunPrize jury.