The BraunPrize 2018 challenges creative minds to envision design concepts that matter. Our world is becoming increasingly complex – our focus should be on what is essential, on creating truly better solutions and experiences. By taking on global problems or simply improving the quality of individual lives, we want to encourage innovation that can be virtual or physical, scientific or technical, or that changes our behavior for the better. Awards will go to exceptional ideas and product design concepts – two or three dimensional, including interactive that offer progress and improvement, that are significant, substantial, and meaningful: design for what matters.

20th Sep 2017

Website opens for entries

20th Mar 2018

Latest closing date for all submissions

Two anniversaries

20th edition / 50 years anniversary

2 categories

Students and Young Talents will be judged individually

$75,000 USD

Total prize money for the 2018 winners

For free

Participating in the BraunPrize is free of charge

The Timeline

BP2018_timeline (opt)
The timeline

Competition process

Submission period September 20, 2017 – March 20, 2018 The BraunPrize competition invites design schools, Students and Young Talents to enter innovative product ideas and concepts that really matter. Participants can use the online registration and upload function to submit their projects during the submission period.
Watch mobile
Early bird lottery
by November 20, 2017
Entrants who submit all requested materials by November 20, 2017 will automatically participate in a drawing for three exclusive Braun wristwatches. The winners will be chosen randomly and notified by email.

Judging process

in 3 Steps
Jury session – May 2018 In the jury session, the entries are evaluated by the panel of judges with great care and thoroughness; many discussions will follow to select the best entries.
The best entries will be notified via email after the jury session, in early June 2018, to prepare their submissions for the next judging step. They may qualify as a Finalist, Special Mention or Sustainability Award winner by sending a video presentation of their project to the jury by early July 2018.
Finalists qualifying – July 2018 In the next judging step, the Finalists for Gold-Silver-Bronze Awards in each category are chosen, as well as the winners of the Sustainability Awards. In addition, the jury will select further outstanding projects to be part of the BraunPrize exhibition.
Those who qualify will receive further information about next steps to prepare their presentation to the design forum. A physical design model need only be submitted if specifically requested by us. Travel and accommodation costs for the award winners will be covered.
Final judging forum – September 2018 The final selection of award winners will be made in the “Design Forum”. Here, the Finalists will present their projects to the jury and a selected audience of about 200 representatives who are either designers or who work in industry, technology and the media and have a special interest in the field of design. The Design Forum then votes to select the final Gold, Silver and Bronze winners.
BraunPrize event The Design Forum is part of the BraunPrize event and concludes with the announcement of all winners. Following the award ceremony, everyone interested in the BraunPrize competition and its outcome is invited to visit the online exhibition.
Impressions from BraunPrize 2015 award night

Prizes 2018

The total prize money for both categories is $75,000 USD. In addition to the cash prizes, all award winners will receive a trophy and a certificate.The best entries will also be presented in the BraunPrize exhibition and made public in the international press and online.
2x $15,000 USD Gold Award Student and Young Talent
2x $10,000 USD Silver Award Student and Young Talent
2x $5,000 USD Bronze Award Student and Young Talent
2x $5,000 USD Sustainability Award Student
and Young Talent
$5,000 USD Special mentions
(distribution at the discretion of the jury)
Internship Chance of an internship
at the Braun Design department
To celebrate two anniversaries of the BraunPrize in 2018 – the twentieth award and fifty years of the competition – Braun will offer, in addition to the cash prizes, entrants in the Students category the chance of an internship* at the Braun Design department. (* as soon all P&G requirements are met)

Vivian Wai Kwan Cheng

Industrial designer, consultant and founder of Vivian Design
Read more about Vivian Wai Kwan Cheng

The rules

Assessment criteria
The BraunPrize 2018 theme is:
“Design for what matters”
The product concepts submitted should represent innovations in design, technology, sustainability and user experiences. The conceptual designs should be developed with user needs in mind. Concepts can address global problems or find simple, ingenious solutions for daily routines.
Participants are free to choose any subject for their product concept as long as the ideas are significant, substantial, meaningful and connect to the theme: design for what matters.
The BraunPrize has always been entirely independent of the Braun product range and is not restricted to products from the consumer goods sector.
The jury assesses all product concepts using the following criteria:


how the concept embodies the 2018 theme:
“Design for what matters”
Assessment criteria


the combination of innovation, usability,
ergonomics, aesthetics and user experience


the use of innovative technology to improve
product functionality


the environmental compatibility of the
product concept
Focal point of the product concept’s design should be the benefit it provides for the user and society.

The following additional factors are also taken into account during the assessment process:

  • The clarity of the content
  • The quality of the presentation
  • A thorough analysis of the assumptions on which the product concept is based
  • A clear understanding of the overall user experience (hard and/or software)
  • The feasibility of the concept with regard to processes and costs
Entry conditions
The BraunPrize competition is pleased to welcome all global submissions from entrants that are 18 years of age or older.

Entries will be separated into two categories and judged individually:

Student: product concepts from students who are still studying or (for recent graduates) which were created during the time of study

Young Talent: product concepts from young designers who have graduated within the last 5 years

Entries must be product design and/or product interaction concepts that are not yet on the market or in production.

The focus of the BraunPrize is on product design. Software, interaction or media design will be considered as an integral part of an overall product concept (hardware and software).

There is no fee for participation. Submissions from all countries will be considered. Several projects can be submitted per person. However, every concept can only be registered once.

Individual or team participations are accepted and there is no limit in group size. Please choose one contact person and fill in that person’s data in the registration form. The names of all other team members must be listed in the respective field and all team members will receive equal recognition.

All P&G and Braun employees or their relatives are excluded from the competition. Also, no relative of a  jury member (design firm, colleague, team or family member, etc.) is permitted to enter. Any involvement will result in automatic disqualification from the competition.

By submitting a product concept to the BraunPrize competition, participants agree to multiple reproduction and promotional publication of product material associated with that person’s data. The payment of the prize money gives P&G the right of usage for all nominated projects* with no time limit, starting from the day the jury has agreed on the competition winners.

*Nominated projects are defined as: Sustainability Awards, Finalists (subsequently Gold-Silver-Bronze awards), Special Mentions and any other outstanding exhibition projects from the categories Students and Young Talents.

Any material relating to the submission may be used for the purpose of BraunPrize promotional work, i.e., the BraunPrize exhibition (print and online), catalogue, BraunPrize websites, press releases, and media toolkits. P&G may not alter or amend the material without the written agreement of the designer. Participants that do not win a prize hold the right to refuse exhibition or publication of their work.

It is not P&G’s intention that any product design be produced.

Cash prizes will be paid within one month of the announcement of the final judging. Any currency restrictions in force will be handled to ensure timely payments. P&G is responsible for arranging permission to remit the prize money to foreign participants.
The prize money does not include remuneration for the use of designer’s copyright.

The BraunPrize holds the right to substitute a jury member in case of illness or unavailability. In this case any changes will be communicated at the earliest possible time.

The decision of the jury is final and abiding.
There is no correspondence between jury and participants. The personal data of BraunPrize participants will not be disclosed until the jury decision is final.

The organizer of the BraunPrize competition is the BraunPrize team.
  • The BP team acts as the point of contact between participants and the jury, e.g. to facilitate questions and share the answers with all parties.
  • The BP team ensures that jury decisions and reporting are carried out according to the agreed process, but does not in any way take part in the jury’s duties or decision-making.
  • The BP team does not make any assessment of the quality of submitted design work. The quality of the submissions alone will determine the jury’s selection of project nominations. For this reason, the names of participants must remain anonymous until the jury decision is final. The BP team ensures that each submission does not show any distinguishing mark or signature, so that each entry is presented to the jury anonymously.
  • The BP team facilitates the entry submission process to ensure that submissions meet the competition conditions and eligibility requirements as explained in the rules. They will examine all submissions to determine whether they meet the rules, and exclude those that do not. The team is also responsible for passing all eligible entries on to the jury and keeping a register of all submissions.

Participation guidelines
Please follow the instructions and use the online upload function to submit digital documents at

Online Registration and Upload: September 20, 2017 – March 20, 2018

Participants who submit all requested materials by the 20th November 2017 may take part in a drawing for three exclusive Braun wristwatches.

All documents must reach Braun by March 20, 2018.
Online registration Participants must first register online and enter general personal and project information. After submitting your data you will receive a confirmation and registration number via email. Once your personal online account has been activated, you can log on and save your documents via upload.
Please note that you may log in several times, but you can only upload your documents once due to security reasons. After finishing the upload process you will not be able to make any changes or corrections. Detailed explanations will lead you through the process.
Online upload The upload function will save your data directly on a server. All data will be submitted via a secure SSL encrypted connection. Once registered, you will have access to your personal account where uploading is possible.
You may also send us your submission via post mail. In this case the information must be sent in the form of digital documents copied on a CD/DVD or memory card/stick, identified with your registration number (see mailing address below). In either case you must first register online. Please note: we will not consider any printed documents.

If you want to participate with a second project please register again. You will receive a new registration number and password. You can take part in the BraunPrize with more than one project.

Mailing address:
P&G Service GmbH
“BraunPrize 2018”
Frankfurter Strasse 145
61476 Kronberg/Taunus
Required documents
Project name and a brief description Please submit a project name with a descriptive extension, i.e. “Agil – Flexible Walking Aid” or “Nucleario – Geo engineering concept” (max. 10 words) and a brief project description, which clearly describes the concept and the innovative character of the project
(If your entry is nominated, this text will be published on all communication platforms)
Lenght: max. 300 words
Data: please use the text field in the upload function area, (for post mail: text document)
Three descriptive pictures Single images without logos, frames or text (these images will be used for our PR work).
Size: 3 pictures in landscape format, DIN A4 or Letter size, max. 300 dpi resolution
Data size: max. 1 MB each
Data format: .jpg or .pdf
Documentation Present the product concept using sketches, photographs, renderings, technical drawings and/or text
Length: max. 10 pages in landscape format, DIN A4 or Letter size, max. 300 dpi resolution
Data size: max. 5 MB
Data format: .pdf

Video and/or animation (optional) Dimension: max. 5 minutes footage
Data size: max. 25 MB
Data format: QuickTime or AVI-format

Please note All required documents needs to be sent or uploaded in digital format. Printed documents will not be accepted.

All materials must be in English. Please ensure that your descriptions are proofread by an English native speaker or reliable translation agency (at your own expense).

The name of the entrant or a company logo must not appear on any of the items submitted. However, project names – such as “LeapFrog” – are permitted on all elements and provide a useful reference.

In order to ensure complete anonymity, projects will only be identified with the registration number throughout the entire competition. The number will be automatically assigned when you register.

Please consider that the jury has a limited amount of time to capture the essential details of each project. Please select documents that will describe the project clearly and concisely.

Objects transported to Braun are sent at the entrant’s risk. Only particularly requested objects will be returned to the sender. The organizer is only liable for damage caused intentionally or by gross negligence.
Participants must provide their contact details to register for the BraunPrize. By providing their personal details, participants allow Procter & Gamble to contact them in order to communicate any information related to the BraunPrize.

Procter & Gamble shall not pass the data on to third parties. Trust is a cornerstone of the company’s mission and the success of its business depends on it. P&G is committed to maintaining consumers’ trust by protecting personal information the company collects about them.

Click here for the full details of our Privacy Statement:

By submitting your personal information in the online registration function you give your consent to the Procter & Gamble Company, its subsidiaries and affiliates to collect and process your personal information for the purpose of administering the BraunPrize competition. You agree that your personal data may be stored and processed within or outside of your country. Supplying your personal information is voluntary. P&G shall not disclose or convey your personal information to third parties, except to its entrusted agencies for purposes related to the contest administration.

You may request to opt-out any time by contacting us at the email address where a correction of your personal information may also be requested.
Intellectual property rights
Participants are responsible for applying for legal protection for intellectual property. Rights to the designs must not have been transferred to a third party at the time that they are submitted for the competition. The copyright and right of use belong to the participant. The legal regulations governing intellectual property rights shall apply.

By sending the entry form, participants declare their acceptance of the rules explained above and that they own the copyright for the project submitted.
They also consent to reproduction/publication of materials associated with the project submitted and with the persons involved, with no time limit.
Participants also confirm that:
  • Entries are product concepts and projects that are not yet in production;
  • The design is his/her or their team/group's personal work;
  • That any drawings, images, photography, video or designs have been prepared by or under the supervision of the participant;
  • That the participant agrees to abide by the rules of the competition as determined by P&G and accept the judges’ decision as final, and that no correspondence will be entered into;
  • That the participant will provide all reasonable information and actual production samples of the entry (if requested) for further examination and exhibition as required;
  • The participant acknowledges the organizer’s stipulated conditions for the return of work;
  • The participant warrants that the information supplied in relation to the competition is correct and complete and that any personal information provided by the applicant will be used in accordance with the privacy policy of P&G;
  • The participant understands that their application, images and any promotional material relating to their application may be used by P&G as explained in the rules (e.g. exhibition, web, catalogue).

Upload your concept now

Extended closing date for submissions:  March 20, 2018
Time left to join:
d h m s
-- -- -- --