The challenge

Open to students, professionals and enthusiasts, the 19th edition of the BraunPrize challenges creative minds to envision the extra in the ordinary. It can be something that changes the quality of your life or the world, simple or complex, big or small, physical or virtual… We are looking for the solutions that are better by design and ideas that appear obvious and even extraordinary in hindsight. Our everyday is becoming an artificial environment of architecture and technology and while
it seems that the quantity of products around us is constantly increasing, their level of quality, both in execution and thinking, is not. We surround ourselves with things we don’t really value, instead of focusing on fewer but better solutions that contribute to our lives. With this in mind, the BraunPrize 2015 is looking for product design concepts including interactive product experiences that are extraordinary.

What is your Extra in the Ordinary?

Key facts

19th BraunPrize

International competition for product design concepts

For everyone

BraunPrize is open to everyone

For free

Participating in the BraunPrize
is free of charge

2 categories

Students and Professionals &Enthusiasts are judged individually

$75,000 USD

Total prize money for the 2015 winners

10th May

Extended closing date for all submissions – due to demand


Timeline extended
Extended deadline mobile

Competition process

Competition process

Submission period

January 30 – May 10, 2015 (extended) For the BraunPrize competition Students and Professionals&Enthusiasts are invited to enter innovative product ideas and concepts that are extraordinary. Participants can use the online registration and upload function to submit their projects during the submission period.

In our experience, finding that Extra in the Ordinary can sometimes take extra time. We’ve received requests from Universities and Design schools around the world to move our initial deadline. Because we live in a real-time world, the deadline has been extended by 10 days. The submissions can now be uploaded until May 10, 2015 (instead of April 30, 2015).

Judging process

Jury session – June 2015 In the jury session, the entries are evaluated by the five member jury with great care and thoroughness; many discussions will follow to select the best entries. In the next judging step the finalists for Gold-Silver-Bronze Awards in each category are chosen, as well as the winners of the Sustainability Awards. In addition, the jury will select further outstanding projects to be part of the BraunPrize exhibition.
Notification of nomination – From July onwards All selected finalists, special mentions and Sustainability Award winners will be notified via email after the jury session, in the beginning of July 2015. They will receive further information about next steps to prepare their entries for publication and/or presentation to the design forum. A physical design model will only need to be submitted if specifically requested by us. Of course, we will make travel arrangements and cover the costs for travel and accommodation for the award winners.

Final judging forum – September 2015 The final selection of award winners will be made in the “Design Forum”. Here, the finalists will present their projects to the jury and an invited audience made up of representatives from the design sector and other areas of industry, technology and the media with a special interest in the field of design. The Gold, Silver and Bronze winners of each category will then be selected.

BraunPrize event

The Design forum is part of the BraunPrize event and concludes with the announcement of all winners. Following the award ceremony, everyone interested in the BraunPrize competition and its outcome is invited to visit the online exhibition.
Foyer 2

All prizes 2015

The total prize money for both categories is $75,000 USD. In addition to the cash prizes all award winners will get a trophy and will receive a certificate. The best entries will also be presented in the BraunPrize exhibition and will also be published in the international press and online.
2x $15,000 USD Gold Award Student and Professional&Enthusiast
2x $10,000 USD Silver Award Student and Professional&Enthusiast
2x $5,000 USD Bronze Award Student and Professional&Enthusiast
2x $5,000 USD Sustainability Award Student and Professional&Enthusiast
$5,000 USD Special mentions (distribution at the discretion of the jury)
3x Braun watches Early bird lottery winners will win 1 of 3 Braun wristwatches

Jury members 2015

Oliver Grabes

Design Director P&G Grooming ID and Braun Design,
Chairman of the BraunPrize
Read more about Oliver Grabes

Jury Members 2015

Oliver Grabes

Design Director P&G Grooming ID and Braun Design,
Chairman of the BraunPrize
Read more about Oliver Grabes

Vivian Wai Kwan Cheng

Industrial designer, consultant and
founder of Vivian Design
Read more about Vivian Wai Kwan Cheng

Vivian Wai Kwan Cheng

Industrial designer, consultant and founder of Vivian Design
Read more about Vivian Wai Kwan Cheng

Heather Martin

Vice President Design, Smart Design
Read more about Heather Martin

Heather Martin

Vice President Design, Smart Design
Read more about Heather Martin

Benjamin Hubert

Industrial designer and founder of Benjamin Hubert Ltd
Read more about Benjamin Hubert

Benjamin Hubert

Industrial designer and founder of Benjamin Hubert Ltd
Read more about Benjamin Hubert

Stefan Schamberg

Director R&D Global Braun and
Managing Director R&D P&G Germany
Read more about Stefan Schamberg

Stefan Schamberg

Director R&D Global Braun and
Managing Director R&D P&G Germany
Read more about Stefan Schamberg

The rules

Assessment criteria
The theme of the BraunPrize 2015 is:
“The extra in the ordinary”
The product concepts submitted should represent innovations in design, technology, sustainability and user experiences. The conceptual designs should be developed with user needs in mind, showing applications which support them in their everyday. Concepts can address global problems or find simple, ingenious solutions for daily routines.
Participants are free to choose any subject for their product concept as long as there is a connection to the extraordinary theme.

The BraunPrize has always been entirely independent of the Braun product range and is not restricted to products from the consumer goods sector.
The jury assesses all product concepts with the following criteria:


the concept embodies the 2015 theme:
“The extra in the ordinary”
Assessment criteria


the combination of innovation, usability,
ergonomics, aesthetics and user experience


the use of innovative technology to improve
product functionality


the environmental compatibility of the
product concept
Focal point of the product concept’s design should be the benefit it provides for the user and society.

The following additional factors are also taken into account during the assessment process:

  • The clarity of the content
  • The quality of the presentation
  • A thorough analysis of the assumptions on which the product concept is based
  • A clear understanding of the overall user experience (hard and/or software)
  • The feasibility of the concept with regard to processes and costs
Entry conditions
The BraunPrize competition is pleased to welcome all global submissions from entrants that are 18 years of age or older.

Entries will be separated into two categories and be judged individually:

Student: students who are still studying, or young designers who have graduated since January 2012

Professional&Enthusiast: professional designers, design interested enthusiasts and inventors who have a clever product concept

Entries must be product design and/or product interaction concepts that are not yet on the market or in production.

The focus of the BraunPrize is product design. Software, interaction or media design will be considered as an integral part of a submitted overall (hardware and software) product concept.

There is no fee for participation. Submissions from all countries will be considered. Several projects can be submitted per person. However, every concept can only be registered once.

Individual or team participations are accepted and there is no limit in group size. Please choose one contact person and fill in that person’s data in the registration form. The names of all other team members must be listed in the respective field and all team members will receive equal recognition.

Personnel and any relative of P&G and Braun are excluded from the competition. Also, no relative to the jury member (design firm, colleague, team or family member, etc.) is permitted to enter. Any involvement will result in automatic disqualification from the competition.

By submitting a product concept in the BraunPrize competition, participants agree to the multiple reproduction for promotional publication of product material associated with persons data. The payment of the prize money gives P&G the right on use all nominated projects* with no time limit, starting from the day the jury has agreed on the competition winners.
*Nominated projects means: Sustainability awards, finalists (subsequently Gold-Silver-Bronze awards), special mentions and further outstanding exhibition projects of both categories (Students and Professionals&Enthusiasts).
Any material relating to the submission may be used for the purpose of the BraunPrize promotional work i.e. BraunPrize exhibition (print and online), catalogue, the BraunPrize websites, press releases and media toolkits. P&G may not alter, or amend the material without the written agreement of the designer. Participants that did not win a prize hold the right to refuse exhibition or publication of their work.
It is not intended that any product design may be produced.

Cash prizes will be paid within one month of the announcement of the final judging. Any currency restrictions in force will be handled to ensure timely payments. P&G is responsible for arranging permission to remit the prize money to foreign participants.
The prize money does not include remuneration for the use of designer’s copyright.

The BraunPrize hold the right to substitute a jury member in case of illness or unavailability. In chase any changes will be communicated at the earliest time.

The decision of the jury is final and abiding.
There is no correspondence between jury and participant. The personal data of the BraunPrize participants are not disclosed, until the jury decision is final.

The organizer of the BraunPrize competition is the BraunPrize team.
  • The BP team acts as a point of contact between the participants and the jury e.g. to facilitates questions and shares the answers with all parties.
  • The BP team ensures that the jury decisions and reporting are carried out according to the agreed process, but does not take part in the jury’s duties nor decision-making in any way.
  • The BP team must not make any assessment of the quality of submitted design work. The quality of the submissions alone will determine the jury’s selection of project nominations. For this reason, the names of participants must remain anonymous until the jury decision is final. The BP team ensures that each submission does not show any distinguishing mark or signature, so that each entry will be presented to the jury anonymously.
  • The BP team facilitates the entry submission process to ensure that they meet the competition conditions and eligibility requirements as explained in the rules. They will examine all the submissions and determine whether they meet the rules and exclude those that do not. The team is also responsible for passing all eligible entries to the jury and keeping a register of all submissions.

Participation guidelines
Please follow the instructions and use the online upload function to submit digital documents at

Online Registration and Upload: January 30 – May 10, 2015 (extended submission deadline, due to demand).

Participants who submit all requested materials by the end of February 2015 may take part in a drawing for three exclusive Braun wristwatches.

All documents must reach Braun by May 10, 2015.
Online registration Participants must first register online and enter general personal and project information. After submitting your data you will receive a confirmation and registration number via email. At this time your personal online account will have been activated and you can log on and save your documents via upload.
Please note that you may log in several times but you can only upload your documents once due to security reasons. After finishing the upload process you will not be able to make any changes or corrections. Detailed explanations will lead you through the process.
Online upload The upload function will save your data directly on a server. All data will be submitted via a secure SSL encrypted connection. Once registered, you will have access to your personal account where uploading is possible.
However, you may also send us your submission via post mail. In this case the information must be sent as digital documents copied on a CD/DVD or memory card/stick identified with your registration number (see mailing address below). In either case you must first register online. Please note: We are not considering any printed documents.

If you want to participate with a second project please register again. You will receive a new registration number and password. You can take part with more than one project.

Mailing address:
P&G Service GmbH
“BraunPrize 2015”
Frankfurter Strasse 145
61476 Kronberg/Taunus
Required documents
Project name and a brief description A project name with descriptive extension i.e. “Agil – Flexible Walking Aid” or “Nucleario – Geo engineering concept” (max. 10 words) and a brief project description, which clearly describes the concept and the innovative character of the project
(If your entry will be nominated, this text will be published on all communication platforms)
Dimension: max. 300 words
Data: please use the text field in upload function area, (for post mail: Text document)
Three descriptive pictures Single images without logos, frames or text (these images will be used for our PR work).
Dimension: 3 pictures in landscape format, DIN A4 or Letter size, max. 300 dpi resolution
Data size: max. 1 MB each
Data format: .jpg or .pdf
Documentation Shows the product concept using sketches, photographs, renderings, technical drawings and/or text
Dimension: max. 10 pages in landscape format, DIN A4 or Letter size, max. 300 dpi resolution
Data size: max. 5 MB
Data format: .pdf

Video and/or animation (optional) Dimension: max. 5 minutes footage
Data size: max. 25 MB
Data format: QuickTime or AVI-format

Please note All required documents needs to be sent in or uploaded in digital format. Printed documents will not be accepted.

All material must be in English. Please ensure that your descriptions are proofread by an English native speaker or reliable translation agency (at your own expense).

The name of the entrant or a company logo must not appear on any of the items. However, project names – such as “LeapFrog” – are permitted on all elements and a helpful feature.

In order to ensure complete anonymity, projects are only identified with the registration number throughout the entire competition. The number will be automatically assigned when you register.

Please consider that the jury has a limited amount of time for each project to capture essential details. Please select documents that will describe the project clearly and concisely.

Objects are transported to Braun at the entrant’s risk. Only particularly requested objects will be returned to the sender. The organizer is only liable for damage caused intentionally or by gross negligence.
Participants must provide their contact details to register for the BraunPrize 2015. By providing their personal details, participants allow Procter & Gamble to contact them in order to communicate any information related to the BraunPrize 2015.

Procter & Gamble shall not pass the data on to third parties. Trust is a cornerstone of the company’s mission and the success of its business depends on it. P&G is committed to maintaining consumers’ trust by protecting personal information the company collects about them.

Click here for the full details of our Privacy Statement:

By submitting your personal information in online registration function you give your consent to the Procter & Gamble Company, its subsidiaries and affiliates to collect and process your personal information for the purpose of administering the BraunPrize competition. You agree that your personal data may be stored and processed within or outside of your country. Supplying your personal information is voluntary. P&G shall not disclose or convey your personal information to third parties, except to its entrusted agencies for purposes related to the contest administration.

You may request to opt-out any time by contacting us at email address where a correction of your personal information may also be requested.
Intellectual property rights
Participants are responsible for applying for legal protection for intellectual property. Rights to the designs must not have been transferred to a third party at the time that they are submitted for the competition. The copyright and right of use belong to the participant. The legal regulations governing intellectual property rights shall apply.

By sending the entry form, participants declare their acceptance of the rules explained in conjunction and that they own the copyright for the project submitted.
They also consent to the reproduction/publication of material associated with the project submitted and with the persons involved with no time limit.
Participants also confirm that:
  • Entries are product concepts and projects that are not yet in production;
  • The design is his/her or their (team/group) personal work;
  • That any drawings, images, photography, video or designs have been prepared by or under the supervision of the participant;
  • That the participant agree to abide by the rules of the competition as determined by P&G and accept that the judges’ decision is final and no correspondence will be entered into;
  • That the participant will provide all reasonable information and actual production samples of the entry (if required) for further examination and exhibition as required;
  • The participant acknowledges that the organizer’s stipulated conditions for the return of work;
  • That the participant warrants that the information supplied in relation to the competition is correct and complete and that any personal information provided by the applicant will be used in accordance with the privacy policy of P&G;
  • The participant understands that their application, images and any promotional material relating to their application may be used by P&G as explained in the rules (e.g. exhibition, web, catalogue).

Download BraunPrize documents (PDF)